CAQA Marketing
marketing.caqa.comMarketing automation platform and studio
View detailed profileThe work moves. The accountability does not, and almost every failure in this area comes from an organisation behaving as though it did.
Visit website ↗The work moves. The accountability does not, and almost every failure in this area comes from an organisation behaving as though it did.
Organisations engage third parties to deliver on their behalf for entirely sound reasons: reach into a market they cannot service, capacity at a peak, a specialist capability, or a partner with an existing relationship to a group of clients. The arrangement is commercially sensible and the practice is widespread and legitimate.
What is consistently misunderstood is what has moved. The activity has moved to the partner. The accountability for that activity, in nearly every regulatory framework that governs this kind of arrangement, remains with the party whose name the work is done under. If the delivery is inadequate, the records are wrong, the marketing is misleading or the client is harmed, the answer to who is responsible is the principal, regardless of who performed the act.
Quality Delegation Services is about third party and partnership arrangements: due diligence, what an agreement must settle operationally, monitoring that does not depend on the partner's own reports, and termination while clients are partway through.
The editorial position is that the activity moves and the accountability does not, that oversight is a continuous obligation rather than a contractual one, and that fee structures paying for recruitment reliably produce recruitment rather than outcomes.
This publication is independent. It is not affiliated with any provider, partner organisation, regulator or consultancy, it does not accept payment for coverage, and it does not broker or advise on arrangements.